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Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets – Social Media Today

Twitter has published a new report which looks at key, emerging topics of conversation in the app, based on analysis of billions of tweets over the past two years.
Twitter’s 2022 trend report singles out three subjects that are seeing a lot more attention in the app, which could help to guide your strategic approach, by tapping into these discussions and shifts.
The three topics of focus Twitter has identified are:
Each trend includes an overview of the evolving discussion, including notes on what it means, and the relative rise in tweet activity.
There are also more specific breakdowns of the topical elements, and where people’s attention is focused within each.
Finally, each topic includes a summary of key learnings, highlighting how brands and marketers can tap into each effectively.
It’s an interesting report, based on a huge number of tweet discussions, while Twitter notes that its analysis has also factored in future growth, based on past trends. Which could mean that these topics will indeed gain a lot more traction in future, making this a valuable predictive document, and one worth noting for any marketer looking to maximize their tweet efforts.
Even if you feel like you know these trends already, it’s worth a look. You can download the full ‘Twitter Trends 2022’ report here (w/email sign-up), where you can also check out video summaries of each trend.
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For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
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For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
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